Dashboard Contest Alert : Showcase your design chops and win an Amazon Echo

Do you have what it takes to be a Dashboard Design Guru?

Join our contest to showcase your design chops and win an Amazon Echo!

As MicroStrategy's Annual User conference World 2019 approaches Vitara is excited to announce a dashboard design competition. Participants can either use MicroStrategy Documents (RSDs) or Dossiers (VI) to create compelling data stories that are also visually appealing. The submissions need to be sent to dashboard.contest@vitara.co before Jan 5th, 2019.

Dashboards will need to contain Vitaracharts elements and will be judged on aesthetics, usability and usefulness. We will select 2 entries from the submissions to be showcased at World. Additionally, winning entries will be awarded Amazon Echos. 

All participants are eligible to get a temporary key for Vitaracharts valid until Feb 7th, 2019 and it can be requested via email dashboard.contest@vitara.co.

WEBCAST:Vitaracharts Library and VitaraImage Layout for MicroStrategy

Organizations can extend the power of MicroStrategy by adding 25+ new and exciting visuals for end users and developers with VitaraCharts library with charts like Waffle, Calendar, Waterfall, MicroCharts, Play Animation and more. 

Also introducing VitaraImage Layout, from analyzing Production line efficiency, aisle placement, airline seating charts, store layout and foot traffic, businesses can incorporate any custom image easily and seamlessly into MicroStrategy using VitaraImageLayout. 

Join Hema Pratapa, Co-founder of Vitara, as she walks through use cases and presents real-world examples of dashboards built on MicroStrategy using VitaraCharts plug-ins. 

When : April 4th at 11 am ET\ 4pm CET  and April 5th 12pm ET\5pm CET

Where: https://register.gotowebinar.com/rt/515330494338374915

Win A Free Pass to MicroStrategy World 2018

Interested in attending the most exciting tech event of 2018 as a MicroStrategy user .. for free?  

Participate in Vitara's Dashboard Competition  to win a free pass to attend Microstrategy World 2018 in Las Vegas from Jan15-17, 2018.

Dashboard Competition

1. Using MicroStrategy Desktop version 10.3 or above , request free version of Vitaracharts by emailing mstrworld2018@vitara.co.

2. Build a VI dashboard showcasing Vitaracharts and submit supporting files ( .mstr files , screenshots).

Winning entry will be judged on aesthetic appeal of the dashboard, use of interesting charts as well as the use case.

Last date for submission of entries is Dec 13th . Winner will be announced by Dec 15th.

Terms and Conditions :

a. All decisions made by Vitara are final and will be made at our sole discretion.

b. Current MicroStrategy employees as well as other Vitara  partner and re-seller employees are not eligible for participation in this contest. 

c.The contest only provides a free pass to attend MicroStrategy World 2018. Airfare, accommodation is not included.

d. All submitted entries may be used for marketing and promotional purposes by Vitara.

e. All submitted entries should include full name, role and corporate email address .

 f. Entries should not contain any proprietary or confidential data. It is the participants responsibility to ensure any data used for the competition is publicly shareable.

Webinar : VitaraCharts for MicroStrategy Desktop , Web and Mobile

REGISTER NOW : https://register.gotowebinar.com/register/1892166437938213378

Organizations can extend the power of MicroStrategy by adding 20+ new and exciting visuals for end users and developers with VitaraCharts library . Join Hema Pratapa, Co-founder of Vitara, as she walks through use cases and presents real-world examples of dashboards built on MicroStrategy using VitaraCharts plug-ins. 

This webcast will cover: 
a)How organizations can deploy VitaraCharts library to add 20+ new visualizations to MicroStrategy without any coding or SDK use 
b) Learn how Vitaracharts library can be used for Report Services Documents as DHTML widgets and 

b)How you can add some serious “it” factor to your dashboards with advanced visualizations like Calendar charts, Microcharts, Expandable Grids, Animated KPIs, Tornado, Trellis, Mekko, Histogram, Waterfall and Waffle charts .

WHEN : SEPT 13 , 9:30 AM PDT 

REGISTER NOW : https://register.gotowebinar.com/register/1892166437938213378

MicroStrategy Q2 Earnings Report - A perspective

There has been much talk about MicroStrategy's Q2 earning report with its dramatic announcement of 19% year over year decline in product revenue . Prior to this announcement the general perception was that MicroStrategy was showing a nice recovery post V10 release . And apparently making strides within the data exploration space with its Desktop offering combined with its AWS cloud offering for rapid deployment . So this report does come as a surprise. I laid out my perspective about MicroStrategy's pros and cons and why I believe they are still struggling to gain market share in the admittedly overcrowded BI space.


1. Eco system : Unlike Salesforce or Tableau Microstrategy user groups and online eco system ( bloggers , evangelists ) are far and few in-between. Trusted network recommendations play a huge factor in BI tool selection and a dynamic user community makes it easy to have a higher adoption. This area continues to be a huge challenge for MicroStrategy despite attempts like providing free Desktop to increase market visibility . Although free, MicroStartegy Desktop is isolated and users cannot dynamically publish or embed output in websites . Thus, it falls short of the free model offered by other players who allow free public sharing and interactive use . 

2. Marketplace  : Several MicroStrategy partners have created Industry or Technology specific solutions like Visual Crossing - Map Solutions , Third I - Tableau connectors & Ad analytics and ourselves Vitara- Visualizations and Salesforce solutions to name a few . But these are all in SILOs and MicroStrategy does not benefit from the breadth of solutions that are already in place for different industries due to the lack of a centralized marketplace which is categorized, trusted and showcased. Salesforce has this model perfected . Any new or existing Salesforce customer can rest assured that their own technical or industry problem is solved and ready to use without re-inventing the wheel when they go to the Salesforce App Exchange .

3. Implementation Partners : Software growth to large enterprises is inevitably tied to partnerships with big SIs . Deloitte, Accenture , BCG , PWC etc are huge influencers during BI tool selection and adoption. MicroStrategy's stance on its own services business has fluctuated wildly and this low margin businessline is a big distraction for SI partners. Microstrategy can do way better giving away free training and empowering big SIs by embedding technical advisers reaping much larger software sales in return. Selling without big SI support is like swimming in shark infested deep waters without support.


1. Leadership : Michael Saylor has been more focused than ever before and consistently engaging in all aspects of the business. This is a much better alternative than a Board that is not aligned or who might have conflicting motives and cater to short term interests.

2. Technology : MicroStrategy might have gaps in specific areas but as a scale-able , enterprise BI platform it has tremendous advantages . Mobile continues to be a differentiation. While MicroStrategy marketing machine has always struggled with positioning these advantages , the company quietly continues to have customers with extremely large enterprise customer deployments to the scale of several thousands of users. With the current focus in BI space being speed to market rather than decidedly un-sexy discussion around scale and sustainability , MicroStrategy does have to swim upstream . But for any viable and sustainable BI solution in the mid-longer term, MicroStrategy has a lot to offer.

3.Market size : MicroStrategy has approximately 5% market share in the total BI market today that is valued upwards of $10 Billion . BI market is projected to grow 10% YOY. MicroStrategy has room to grow if it makes the right moves and has by no means reached the limit of possibilities. 

I'm optimistic after reading the transcript of the earnings call as MJS has talked about evolving partnership model and investing in marketing. Messaging and getting the right excitement around the product is just as important as keeping the technology fresh and interesting. I'm eagerly waiting to see how the remaining half 2017 will play out for MicroStrategy.

Hema Pratapa

Co-Founder, Vitara